Learn to start and run your own creative business.
8 modules, 55+ lessons, 31 worksheets, 4 Business Templates, and 1 Slack Community
💰 Charge for value, not just for hours
🤑 Quote and present pricing to land bigger/better work
📈 Make your current business more profitable
🔥 Find and attract dream clients in dream industries
🕹️ Lead a project rather than be dragged through it
🎱 Set expectations and goals to win more approvals
⏳ Streamline your process so you can live your life
💲Understand and manage your finances
🙏 Plus, free access to new lessons (we're adding more regularly)

"One of the best decisions I made for my creative career since going full time freelance.
– Lindsay Stripling,
Illustrator - San Francisco, CA

"Thanks to everything I learned, I met my yearly goals and beyond...
– Chris Porter
Brand Designer - Memphis, TN

“It felt like I was given a blueprint to the industry.
– Glenn Kelly
Designer & Illustrator - Baltimore, MD
Create an account (at no cost) to preview our "Passive Income" Lesson FREE!
A course made by working creatives
We've been running a successful independent studio for over 9 years, working with dream clients like...

But *HALF* the price of a college course, at your own pace,
and in a format that won't bore you to tears.
Freelance, & Business, & Stuff Video Course | Avg. U.S. 4 Year Public College Course | Avg. U.S. 4 Year Private College Course |
---|---|---|
$495 😁 $99/mo. for 5 months (less than the avg. U.S. monthly phone bill: $114*) |
$1,300 3–5 credits per course at $325/credit** |
$4,156 3–5 credits per course at $1,039/credit** |
Sources:
*US Bureau of Labor Statistics **studentloanhero.com
Course curriculum
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1
Intro
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Hello and Welcome!
FREE PREVIEW -
PSA: How To Get The Most Out of This Course
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Getting to Know You (Required)
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2
Branding and Positioning
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Position Your Brand
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Define Your Brand Personality Traits
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Name Your Business
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Write Your Brand Messaging
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Make a Business Plan
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3
Setting Up Your Business
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Setting Up Your Business (USA)
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Collaborator Agreements
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Registering, Licenses, and Permits
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A Team
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Insurance (USA)
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Banking and Accounting
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Resources: Accounting & Financials
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Tax Write Offs / Deductions (USA)
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4
Systems, Procedures, and Streamlining Your Business
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Organizing Your Files
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Client Relationship Management System
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Project Management
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Project Runsheet Template
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Resources: Project/Client Management
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5
Running a Project, Winning Approvals, and Keeping Clients Happy
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Project Workflow
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Contracts
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Resources: Contracts
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Discovery
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Template: Discovery Deck
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Presenting Work
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Template: Proof Deck Round 1
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6
Budgeting and Income Planning
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Personal Budget - Determining Your Salary
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Making a Business Budget
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Expense Hacks
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Making an Income Plan
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Passive Income
FREE PREVIEW -
Ongoing Work
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Building Your F* Fund
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Monthly Business Checkup
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7
Pricing, Proposals and Negotiation
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Pricing
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Hourly Rate
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Flat Rate
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Scale Your Price to the Client Size
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Raising Your Rates
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Create A Proposal
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Template: Project Proposal
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Negotiating Pricing
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8
Marketing, Getting Work and Wooing Dream Clients
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Clients are Just Humans
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Getting Clients 101
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Other Creatives as Clients
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Make a Successful Website
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Make Great Case Studies
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Make Your Website Compliant and Accessible
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Making the Work You Want To Get
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Connecting With Dream Clients
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Which Projects to Take On
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Job Boards: To Do or Not to Do?
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Resources: Marketing & Promotion
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9
Resources and Parting Wisdom
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Thoughts? Feelings? Tell Us Everything.
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So Long and Good Luck!
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Resources: Subcontract or Refer
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Resources: Conferences & Creative Communities
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Resources: Ongoing Education (Creative and Business)
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→ Part time freelancers:
If you want to step up your side hustle, this is for you.
→ Newbs to freelancing:
If you aren’t sure where to even start, this is for you.
→ College graduates:
If you didn't take Professional Practices, this is for you.

"I think Jen and Amy's course should be mandatory in every design school.”
– Gretchen Mayer
Creative Director - New York City, NY

"...the Slack channel alone is worth the price of the course."
Designer and Teacher - Denver, CO
More Happy Students
"I feel like as artists we hear terms all the time like pitch and business plan - but rarely have the opportunity to look under the hood and see what these things look like / how they are structured in the professional world. Just having those templates makes me feel more confident as a freelancer." - CM
"I presented my quote with what you suggested and my client went with the full buyout! AND I used the proposal template with my branding and was told it was the most professional proposal he's ever seen.” - ED
“This was such a helpful thread! I have been having a challenge in differentiating my packages from each other and now feel like I have a better sense of how to make it valuable for myself and my clients.” - Destiny Washington
"My favorite part was the clear organization of the course, the templates, and the under the hood looks at pricing and strategies to develop interpersonal connections." -T
"Thank you so much. Your course and your support made the venture of being a freelance designer feel less daunting and feel more achievable. For someone who had just quit their agency job and wasn't sure if I could make it, I was terrified, but you guys helped so much." - Matthew Potter